Olympic Case Study

The case study was trying to get to the point that there are pros and cons of being a city that is hosting the Olympic games. It highlights the point that most of the Olympic games don’t make money, and actually most lose money. They also highlight that in the years following the games actually create global recognition of the host city which can lead to an increase in tourism.

Chapter 1: World of Marketing

• The Olympic committee's marketing concept has to be both true to the sports and not all about the money but they also need to make it profitable to the host cities.
• The Olympics target market are sports fans world wide.
• The wants of the fans are a focus on the sports and not a commercialization of the games.
• The channel of distribution is the companies that receive licenses and permits to sell products along with the city that hosts the games.
• The concern for the host cities is that they won’t make a profit on the games and, in fact, many of them will lose money by taking on the Olympics.

Another topic I would like to do more research on is the high levels of NFL teams trying to move to Los Angeles. There are currently three teams in the NFL trying to move right now. What are the incentives for them to relocate their whole team to LA?